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If there’s one thing that I get asked more than anything else it’s “Omar, how can I get traffic to my website?” Unfortunately, my response is typically harsh, because in many cases the person asking the question finds themselves in this dilemma due to pure stubbornness.
Why stubborn? Because they still haven’t accepted that internet marketing is a business. It’s a business of online selling, where the product itself is of little consequence. Don’t get me wrong, this doesn’t mean that I advocate selling crap, what this means is that you shouldn’t be so hell bent on one particular product or website. Sell what sells or rather, sell what people are buying. It’s much easier to sell what someone wants to buy then it is to get someone to want to buy what it is you’re selling.
What I am trying to say here, is that you need to do your research first. You need to find the traffic first and most people that find themselves in a traffic crunch, are in that dilemma because they did the opposite. They found the product first or they built the website first and now their life is completely consumed with driving traffic daily with expensive ad word campaigns and with the never ending quest for a guru to promote their product. In conclusion, how do you get web traffic? You don’t get it, you don’t create it, you find it and you divert it. You find the need, you create the solution and then you put a sign for the solution in front of the needy potential customers.