Creating sales pages is the part of Internet Marketing that many people fear. I actually think it’s the most fun part of the whole process myself. I think people fear this step because they just lack the right tools. One thing is certain, “A captivating sales page is instrumental in your product’s success!”
Here are 3 basic tips to get you on the right track….
First of all you need a template. Your template should have a graphic and color scheme that matches your products main idea. What is your product’s purpose? What images can visually express that purpose? Think of 2 or 3 simple images that will pop out of your top banner to captivate the visitor. I STRONGLY recommend the work of Planet Divinity for all of your template needs. Steve has done Amazing work for me in the past with several websites and the customer service is second to none.
Second, you need to build impulse. Impulse is a customers “willingness to buy.” This is raised through effective copy (text) Your copy must contain a ‘header’ that builds the customers curiosity. Every section of your copy should entice the visitor to read the next. For effective methods on how to do this I STRONGLY recommend that you read “Sales Letter ABC” by Randy Smith. Randy is an expert salesman that can guide you through the ins and outs of writing your copy.
Thirdly, you need to guide your prospect through the purchase process. You need to realize that when your customer arrives at your sales page they are not willing to buy. It is your job as a marketer to lead them through the decision process by anticipating their questions and addressing them in your copy. We do this in five simple steps. I STRONGLY recommend that you watch my training videos in “High Performance Sales Secrets” where I cover this in great detail.
To Your Success,
Omar Martin
