If I had a nickel for every time someone asked me “How can I make more sales?” Well, lets just say, I would have a heck of a lot of nickels! The fact is the answer is different for everyone. I would have to look at your product and analyze your entire sales system to tell you exactly where the problem is. Lucky for you, there are 5 basic secrets I can share with you to increase your sales right off the bat.
These methods will work regardless of what you are selling or how you are selling it. That’s what makes it so beautiful! You see it doesn’t matter if your prospect is hearing, watching or reading your sales pitch; these tactics will work for you if you apply them consistently.
#1 Build Impulse:
Impulse is your prospects “willingness to buy.” You must understand that your customers impulse is at ZERO when they first come across your product. It is YOUR job to raise that impulse to the point of purchase through a series of well delivered messages. This is called a “presentation” or if you’re old school (like me) it’s called a “Sales Pitch.”
Your pitch has to be well thought out in order to raise impulse effectively. You must anticipate those points in the pitch where the prospects impulse level will drop. Use the products hot spots to raise the impulse back up and always close at the very peak of their impulse level for best results.
#2 Leverage The Law of Averages
The number one way to double your sales is to double the amount of people you expose to your product. Every product and every salesperson will have an inherent law of average. This law represents the relationship between the customers that refused to buy and those that actually bought. For example a 1:10 law of average means that you must get 9 knows before you arrive at one sale.
Remember this is an AVERAGE. It’s not to be taken literally. I may sell the first 2 customers I talk to and then get 18 “No’s” in a row. At the end of the day you average out your yeses and nos to get your LOA. Now, lets say you wanted to make 20 sales today, if you spoke to 100 people today and only made 10 sales then how can you make 20 sales tomorrow? You got it! Talk to 200 people.
I think this one of the most common areas where marketers and sales people drop the ball. They invest all this time and money into finding prospects then when they develop a buyer they just stop selling. Hello??? You have a buyer here. Buyers BUY. So keep selling! Suggest other products that might benefit the customer or perhaps a volume discount a second item. Whatever the case may be, you have to sell more or at least generate another lead from this sale. Ask them what friend or family member could benefit from an item like this of their own.
All you have to do is ask? Whats the worst that can happen, they might say “No, I’ll just take one.”
Let me ask you a question… when you go to McDonald’s and order a value mealdont they ask you if you’d like to “super size it”? Does anyone ever say “No never mind, I just wont eat anything at all now because you asked me to buy more.” Of course not! So what are you afraid of? Sell. Sell. Sell!