So what would YOU do for a Klondike bar?
“Klondike” is a brand name for an ice cream treat made of a big tasty vanilla ice cream square covered with a thin layer of chocolate-flavored coating. The Klondike bar has been around since the 1920’s. In the UK it’s generic name is Choc-Ice they’re generally wrapped with a silver-colored wrapper, upon which the mascot for the brand, a polar bear, appears.
It is known for its jingle slogan “What would you do for a Klondike Bar?” which has been the subject of many parody’s and comedy routines going back as far as I can remember.
What does the Klondike bar have to do with internet marketing? Well, a trendy new website has recently emerged that is gaining more and more popularity by the day. Similar to the Good Humor-Breyers ice cream company this website has adopted a catchy slogan and poses the question “What would YOU do for Five bucks?”
The website is fiverr.com and the concept is very straight forward, create a free account and post what you’re willing to do for five bucks. Visitors can see your “gig” and buy it right on the site you then deliver their purchase and they leave a comment. At first glance you may think this is all silly monkey business but don’t be fooled, after all, that’s what most of us said about twitter too.
Some of the gigs are silly and comical, things like “I’ll call anyone and sing happy birthday for $5” or “I call and break up with your boyfriend for you.” Some are a bit more compromising like… “I’ll write your company name on my forehead with black magic marker.” Honestly, the site is quite addicting as you peruse the lengths to which people will go for just a measly five bucks. Which by the way… fiverr keeps a piece of as well a whopping $1.
Gigs on fiverr range from bizarre to business. You can get traffic to your site, back-links, videos, and SEO. There are also programmers on there that will install a blog for you or do minor repairs to your code. You can even find graphic designers that will create a logo or an Ecover for you, it goes on and on. As a matter of fact most of us are really good at something and we can do that “something” in just a few minutes. Well there are people out there that are willing to pay $5 for a few minutes of your expertise on “something.” That’s what fiverr is all about.
As entrepreneurs there are many ways that we can leverage the power of fiver to help our online business. The most obvious is by outsourcing those mundane but important tasks that you may find irritating or time consuming. Things like writing or submitting articles, creating press releases or blog posts, transcribing videos or perhaps narrating a script. All of these business tasks and many more can be easily out sourced on fiverr. The cool thing is that even if you can’t find what you’re looking for right away there is a section where you can post what you need and then someone will hit you up if they’re willing to do it for five bucks.. now how cool is THAT!?
On the other hand there is also a huge income potential with a site like fiverr to bring you new customers. You’re probably thinking… “Omar are you nuts? How am I supposed to get rich on $4 after fiverr takes their chunk?” Well, I’ve been personally experimenting with fiverr over the past several months and my results have been nothing short of astounding. I get a steady 30-40 new subscribers from fiverr each day into my sales funnels and I monetize them to the tune of several hundred dollars per day. There are many ways to do this and I call them Fiverr Formulas. Pretty original ehh?
Just think of it like this, I see fiverr as one GIANT source of potential customers. Remember ebay in the beginning? The thing that made eBay so cool was that it did more than create a platform for commerce, it actually solved peoples needs. On one side of the country you’ve got a guy that needs to make room in his garage by this weekend or his wife is going to kick him to the curb. On the other side of the country you’ve got someone looking for a fair price on an antique lamp to complete their collection. Both of them have a need and Ebay becomes the platform that gives rise to their solution. The exchange of money is just a really cool bonus. That’s how I see fiverr.
There are people from all walks of life that need help doing “something” for many of them that help can come in the form of a digital product. Perhaps a cooking recipe, or instructions on how to improve your golf swing. Fiverr flourishes where eBay runs for the hills… “Digital Products” a couple of years eBay banned the selling of digital products by way of actions on their platform and now fiverr fills that void for us. When someone purchases a gig from me they are getting a download link, or a link to a video that I’ve already created. Have the wheels started turning yet?
Fiver is an entry point to pretty much any sales funnel in any niche that you can think of. I mean if you are willing to give your ebook or report away on a squeeze page for free to capture a lead, why not create a gig for it on fiverr and get $4 in the process? It just makes sense.
Now keep one thing in mind… you’ve got to be mindful of the way you craft the wording for your gigs, don’t be misleading and always deliver on what you are offering. If you promised to teach them how to make an omelet for $5 then you need to do that first! Don’t just sell them a link to your sales page for $5. Thats just not cool and it will get you in heaps of trouble. But once you give them the link to your omlette video there’s no reason that you cant offer them your omelet recipe ebook for $19.97 as an upsell… 🙂
I have discovered over half a dozen profit producing methods of generating leads and income through fiver and I’m sure that you will too. It just takes a bit of creativity and a free fiverr account for you to be on your way! If you’d like to learn more about the methods that work and the methods to avoid like the plague, be sure to check out fiverrformula.com